Wikipedia Draft:Formula TV2

Formula is a private TV company founded in 2019 in Tbilisi, Georgia. Company started broadcasting on October 1, 2019, at 08:00 (GMT+4)

Broadcasting company’s TV listing includes informative, analytical, educational and entertaining programs. Country’s highly rated TV series - My Wife's Girlfriends and new drama Tesea run on this channel.

TV Formula is available on entire territory of Georgia. Channel can be found on satellite and on almost all of local cable television.


 * AzerSpace 46.0E
 * Standart DVB-S2
 * Frequency: 11095
 * Polarisatin: H
 * Simbol rate: 30000
 * Fec: 5/6
 * Modulatin: 8PSK

Since the day of foundation, the rating of the channel has been growing. Georgian television audience measurement is taken by TV MR GEORGIA.

According to 2020 data, the TV company has 720 employees. Also about 44 employees are hired in a contracting company „Droeba“ and 54 in „Comedy group”. Apart from this, 7 students from „Formula Media School” are doing internships.

History
LTD Formula was registered on 22nd of July, 2019. On 29th of August, 2020 The Georgian National Communications Commission (GNCC) authorized the company to broadcast.

The owner of 51% control package is Davit Kezerashvili, 49% is evenly split between Misha Mshvildadze (12.25%), Irakli Saghinadze (12.25%), Zurab Gumbaridze (12.25%) and Giorgi Liphonava (12.25%).

The CEO of TV Formula is Zurab (Zuka) Gumbaridze, his deputies are Giorgi Targamadze, Sofia Britanchuk and Levan Lominadze.

The stages of development
Company started broadcasting on the 1st of October, 2019, at 8:00 o’clock. (GMT+4)

On 5th of October, at 20:00 the first news programme hosted by Eliso Jariashvili air. News program goes live at: 08:00, 09:00, 10:00, 11:00, 12:00, 14:00, 17:00 and 20:00 o’clock.

From the 7th of October program - TV Formula’s morning show was added in the table listing.

From 25th of October, audiences viewed/saw one of the most popular TV series My Wife’s Girlfriends.

From 28th of October Political talk-show The Formula of Politics with Sopho Zurabiani started airing.

From 11th of November the satirical-analytical show called Almost Everyday with Misha Mshvildadze (since 13th of June, 2020 referred to as Once A Week With Misha Mshvildadze) started airing.

From the 17th of November, analytical and political show Giorgi Targamadze’s Formula started airing.

From 9th of March of 2020 TV Formula ended trial broadcasting and stepped up the level of development. Programmes were aired from new studios and news was hosted by Eliso Jariashvili and Levan Lominadze.

On February 15th of 2021, Vakho Sanaia became a news anchor for Formula News with Eliso Jariashvili. He replaced Levan Lominadze, who became the deputy CEO of the company.

The mechanism of self-regulation
In compliance with the requirements of Georgian legislation, TV Formula has created an effective self-regulatory mechanism that complies with highly professional standarts. This mechanism ensures a transparent procedure for effective review of complaints and timely and reasoned response to them. Within the framework of the self-regulatory mechanism, there are two instances of the dispute resolution body in the TV company: the first instance is the Commission and the second instance is the Appeals Council. An interested individual, who believes that the TV Formula has violated the ethical standards set by the Code of Conduct for Broadcasters and its rights, can file a complaint with the company and request an appropriate response.

=Programs and Shows=

=Old TV Shows=
 * Morning on Formula
 * Formula NEWS
 * Giorgi Targamadze’s Formula
 * Saturday’s Formula
 * Commentary
 * Context
 * Round Table
 * Politmeter
 * Sanaia
 * Politics Formula With Sofo Zurabiani
 * Economics Easily
 * Business Powered by Bloomberg
 * Politics Powered by Bloomberg
 * Baiastan
 * Once A Week With Misha Mshvildadze
 * Chat
 * Women
 * Nika Arabidze Show
 * Kitchen Wars
 * My Wife's Girlfriends
 * Mission
 * Politnakrdzali
 * Story with Tatia Sharangia
 * Sakanela
 * 17th Floor
 * The Formula of Health
 * Ia Parulava’s Envelope


 * COVID-19
 * Kalakobana
 * Georgia Elects
 * Platform
 * Guranda Medzmariashvili Show
 * Ubere
 * Selfisolation
 * On The Bottom
 * Super Grannies
 * We Should Talk
 * Liberty Monitor
 * N Show

Collaboration
Edison Research

Since November 2020, TV Formula has been in partnership with influential research organization - Edison Research. This organization is commissioned to conduct research by media companies, like ABC News, CBS News, CNN, NBC News, Fox News, and Associated Press. By TV Formula's request, the American company has already conducted a number of researches in Georgia, which can all be found on the official website of the TV company.

Bloomberg

TV Formula and its business management, which is responsible for Business Powered by Bloomberg L.P., is the first and only licensed partner of the global business media brand, Bloomberg, in the Georgian market since 2020. Within the framework of this partnership, the company has the exclusive right to distribute any Bloomberg content in Georgian and is also authorized to control / prohibit the use of this content by other media in the local market. In collaboration with Bloomberg, Formula currently broadcasts two programs: one directly on finances, business and technology, and the other on world politics.

Deutsche Welle

At the end of 2020, Formula TV started a partnership with Deutsche Welle. Since January 2021, every weekend morning, Formula broadcasts TV shows in Georgian language, created by the German media-giant: Art, Global 3000, Europe in Focus, Euromax and Polit-reserve.

Sony Pictures & Globo

TV Formula is in collaboration with film production company Sony Pictures. Television also is in collaboration with the biggest Brazilian broadcasting company TV Globo. The channel offers audience licensed, high quality movies that are translated in Georgian.

Coca-Cola

In February 2021, Formula TV and Coca-Cola Bottlers Georgia signed a memorandum of partnership. Under the agreement, Coca-Cola is collaborating on several Formula TV projects, including: Business with Bloomberg, Kitchen Wars, My Wife's Girlfriends, and Once a Week with Misha Mshvildadze.

Packaging/Marketing
Logo History

Symbol of the winner, which was also the logo of Formula Creative. Vakho Kakulia worked on the original version. Since the foundation of the company, the logo has become the symbol of the TV company and was edited by Gia Bokhua.

Font

The font of Formula is the company’s exclusive typography, which coincides with the logo’s forms and type. Lasha Giorgadze worked on the Font.

Music

TV Formula is in collaboration with international company Stephen Arnold Music, which works on different televisions in America and also in Europe.

Web Pages
The TV company uses three channels of news sharing:


 * formula.ge - On this website you can watch live TV, as well as past episodes of entertaining and informative programs or TV series.
 * formulanews.ge - This is the website of the News department, where alongside analytical and news articles, socio-political content is shared.
 * businessformula.ge - Business powered by Bloomberg.

Web has an independent team of qualified journalists, who had worked on the various leading media platforms before the channel was founded.

Social Media
Formula TV is represented on every big social media platform, such as: Facebook, Twitter, Instagram, Youtube, TikTok and so on. Formula soon became one of the leading channels on social media and it’s audience is always growing.

The social media service works to create, prepare and to place different content and is staffed by qualified and experienced multimedia journalists, also, social media managers and graphic editors. The team of social media also takes care of live streams and interesting fragments that are put on social media.

Facebook

TV Formula Is television's main Facebook page, which for now has 765 thousand followers. This one is only Formula’s news page: Formula News. Formula also has individual pages on Facebook for social-analytical programs and entertainment-cognitive shows.

Instagram

Television’s news and socio-political show’s social media department has two main Instagram accounts - Georgian and English. Formula’s Georgian page Formula Originals now has more than 30 thousand followers. News social media department works systematically and daily to create appropriate content for this platform.

Twitter

FormulaGE - New’s social media department also works on Twitter. The purpose of creating content on Twitter and English Instagram is to promptly deliver important and current events in Georgia to the international community.

YouTube

Television has two main channels on Youtube, where news and entertaining-educational show teams work together.

Formula News - Social media department works on this channel. Users of the channel can watch socio-political programs, analytical talk shows and main news programs, as well as important and interesting fragments aired. In addition, the social media department also offers customers additional interesting videos, cards and polls about current events and topics.

TV Formula - The teams entertaining-educational shows work on this channel and place their content. In addition to full recordings and fragments of programs, it is possible to watch the most rated Georgian TV series on TV Formula.

TikTok

TV Formula actively uses TikTok to spread fun, entertaining, funny content along with behind the scenes footage and bloopers to for the younger audience. We partner and work with local youngsters to keep our content up to date and as appealing to young Georgian Tik Tok users, as possible

TV Formula on Smartphones
Formula’s new app is the product of digital television and is available on both iOS and Android phones. The app features user-friendly interface, feed and navigation and also has several modules. Customers can easily get acquainted with the news and current events to which the TV has dedicated or placed on the website.


 * TV Formula - iOS App
 * TV Formula - Android App

On the app you can watch live air in particular days and hours with return and scroll functions. The app contains the recordings of shows and interesting fragments in VOD form. The aim of the app is to make watching TV in digital space easier and more comfortable.

Resources on the Internet

 * The start of formula
 * Edison Research Survey
 * Special project: MWF in quarantine
 * BBC News Interview with TV Formula CEO Zurab Gumbaridze