Wikipedia Draft:Cloverleaf

Cloverleaf.me, Inc. is a Cincinnati based Startup Company. Founded in 2017 by Darrin Murriner, Kirsten Moorefield, and Levi Bethune. Cloverleaf describes itself as providing "coaching for everyone" and explains the web application as "Automated coaching™ for teams, revealing insights about your teammates and yourself to your email, calendar and messaging apps".

2013: Co-Founders Meet
While working at Epipheo, a Cincinnati based video production company, Cloverleaf's founders, Darrin Murriner, Kirsten Moorefield, and Levi Bethune, experienced groups of highly skilled people working together in success or failure. Outcomes were fully dependent on their ability to work well together as a team. This evoked questions that fueled the idea of Cloverleaf.

2015: Cloverleaf Starts
Cloverleaf started as an idea and an animated pitch deck as a bid to get into the OCEAN startup accelerator Class II. Cloverleaf’s founders were not accepted into OCEAN in 2015. However, a platform is built as a bootstrapped recruitment tool, that includes personality assessments like DISC and 16 Types.

2016: Laying the Ground Work
Cloverleaf’s founders attend hundreds of informational interviews and launched their Minimum Viable Product (MVP). Cloverleaf began to pivot away from recruiting as prospects expressed their love of the team building platform.

2017: Get the Ball Rolling
Cloverleaf re-applies and is accepted into the OCEAN startup accelerator Class III in Cincinnati, Ohio and is pitched at the organization's Demo Day Event. Cloverleaf’s founders then “quit their day jobs” to grow Cloverleaf full-time.

2018: The Fruits of Labor
Cloverleaf closed its seed funding of $1 million and welcomed its first “real” full-time employees! The Cloverleaf team then launched the new and improved product. Cloverleaf then goes on to end the year with 3,000 users on the platform.

2019: Onward and Upward
Cloverleaf continues to grow and hire more full-timers. Cloverleaf ends the year with 165,000 users on the platform.

2020: Adapt and Expand
Amidst a global COVID-19 pandemic, and the shift of the team now working on a remote, work from home first basis; Cloverleaf scaled their coaching network, participated in SAP.io, and grew the full-time team to 16. Cloverleaf ended the year with 500,000 users on the platform.

2021: Dream Team Keeps Growing
The full-time Cloverleaf team expanded to 26, including team members from other states. Cloverleaf ends the year with over 8,000,000+ coaching tips sent out to users in 2021.

2022: Cloverleaf and Series A
Cloverleaf closed $9M in Series A funding. Cloverleaf's round was led by Origin Ventures and included contributions from ScOp Ventures, Mucker Capital, Queen City Angels, Airwing Ventures, 1809 and the JobsOhio Growth Capital Fund.

Cloverleaf Mission and Vision
Mission: Cloverleaf exists to unleash people to do their best work. Cloverleaf believes there is a drive in every person to do excellent, impactful, meaningful work. However, lack of insight and understanding keeps people from utilizing their full potential. The best work of the workforce is held back. What this means, is that Cloverleaf believes when people can see the reality of who they are – and those around them – they have the opportunity to leverage that truth to accomplish extraordinary results. Cloverleaf’s mission is accomplished by revealing the truth about individuals and equipping the workforce through insights they may not have found otherwise.

Vision: Cloverleaf's vision is to make every team, a thriving team. Cloverleaf believes when a team thrives, it is growing and developing. That means it’s not stagnant or inefficient. It means that all its parts are working well to accomplish its goal, but in a way that is good for its parts. Cloverleaf is of the opinion that getting work done is fulfilling to humans, and that a thriving team looks like one that is constantly growing and learning, with each member fully known by themselves and others on the team. Cloverleaf see that the problem, however, is that teams don’t know what the best work of their individual or collective members are, and thus are not as productive, energized, innovative, engaged, or profitable as they could be. Cloverleaf’s brand purpose is to unleash people to do their best work through integrated continuous performance development that builds thriving teams.

Meaning of the Logo
The 3 circles represent the three concepts of how individuals, do work. With proficiency (skill), personality (behavior), and preference (culture).

Proficiency (skill): Skill is important, but it’s only part of what an individual brings to work as their whole self. Personality (behavior): Cloverleaf values shedding light on what makes a person who they are. They believe this not only affects one's work, but how their team works, as well. Preference (culture): Just like skills and personality, Cloverleaf believes everyone has their own unique preferences of how, when, and what they like to accomplish in the work world.

Cloverleaf holds the belief that there an important intersection where these three elements come together. Not just for an individual, but for groups of people, in all shapes and sizes. They believe this intersection provides incredible insight into how people can do their best work individually, and together.