Wikipedia:Randi Shinder



Randi Shinder is a Canadian businesswoman and entrepreneur in the retail, online beauty, and wellness industry. She was born in Montreal, Quebec, and later moved to Ottawa, Ontario, and currently resides in both Toronto and Miami.

Early life
Randi started her career in several entrepreneurial efforts including a dot com loyalty website with Britney Spears in 1999 - 2001 called Youtopia.com and raised several rounds of private placement of equity financings with BMG/Sony as a lead investor. The company was later acquired by a public company.

Career
In 2006, Shinder sold 51% of the Fusion Brands to Biovail pharmaceutical founder Eugene Melnyk, owner of the Ottawa Senators who bought 51% of the company for an undisclosed amount. Shinder was named Ernst and Young Emerging Entrepreneur of the year 2007 in Canada. Shinder, as Chief Executive Officer, grew the business for a further few years and then sold her remaining equity in the company to Melnyk in 2009.

In 2012, Shinder and her business partner, Michael Nyman founded the fragrance business called "I Smell Great". In 2014, Shinder partnered with Sophia Bush and positioned Sophia as the brand ambassador of "I Smell Great" products.

Shinder transitioned the company to SBLA Beauty in 2021 to better showcase its commitment to the science behind the products and its expanding portfolio.

In February 2021, SBLA and Shinder announced the addition of supermodel, actor and entrepreneur Christie Brinkley to its ownership team. The partnership has been lauded in press including WWD and Yahoo Finance among other industry and entertainment outlets.

Awards

 * Ottawa's Top 40 Under 40 – 2001
 * WWD Newcomer of the Year – CLEAN Perfume: 2003
 * CEW Award Product Excellence – Fusion Beauty – 2006 & 2007
 * Fashion Group International Rising Star Award – 2007
 * Cosmopolitan Magazine Fun Fearless Female Award – 2007
 * Ernst and Young Entrepreneur of the Year Award – 2008