Wikipedia Draft:Yatan Ahluwalia

YATAN AHLUWALIA is India's leading Image Consultant, style columnist, stylist and a specialist on men's style, grooming and etiquette.

As an Image and grooming consultant, Yatan works with the country’s leading hotels, airlines, banks, retail chains, brands, corporates, hospitals and other service industry sectors. He consults high profile individuals including actors, sportsmen, politicians and business tycoons on their overall image, grooming and wardrobe.

Yatan also works as a consultant to leading cosmetic & luxury brands, fashion labels and designers as creative director, style consultant and trend forecaster.

Yatan is the leading authority on style and grooming - more specifically men. His columns and features appear in India's leading English dailies and magazines and have a tremendous reach – catering to both urban and rural India. His readers come from varying backgrounds and he reaches out to people from their early teens to late 60’s.

Background: Yatan Ahluwalia was started his professional career at 14, with an article in the Hindustan Times. At 16, he was accredited as India’s youngest regularly published critic by the Limca Book of Records for his fortnightly column in The Times Of India, consecutively for three years.

He was first published when he was just 7 years old when he did a five page feature for Target magazine. At the age of 16, he was India’s youngest Editor when he worked on E-Times, India’s first Entertainment weekly for the Times Of India.

Profile: In a given month, he personally trains over 1000 employees of leading hotels, airlines, public and private sector companies, retail chains, hospitals as well as individuals on grooming, hair, skin care and personal styling and wardrobe management. He has worked with over 500 companies and brands.

He has been associated as a stylist for the Wills India fashion week, Delhi Fashion week, Lakme India Fashion Week, Van Heusen India Men’s Week, India International jewellery week and hundreds of other fashion shows, photo shoots for designers, brands, magazines, newspapers and advertising agencies.

He has conceptualised and designed uniforms and accessories for some of India’s leading airlines, hotels, spa’s, retail chains and brands. He presently manages the Image, grooming and wardrobe for some of the country’s most high profile individuals.

Yatan writes columns and produces wide reaching features on style, grooming & etiquette. He does a far reaching fortnightly column ‘men’s style & grooming’ for the Hindustan Times, Brunch. He produces an annual billionaire style feature for The Forbes annual India Rich list issue.

He has also written long running columns for The Economic Times on Sunday and The Man magazine. Prior to this and for a period of about 7 years he wrote an iconic fortnightly column ‘ Male Polish’ on men’s style, grooming and fashion for the Hindustan Times - Brunch on Sunday (since 2005).

He is the former Fashion Director - Men’s Health (India), former Fashion Editor - Gentleman magazine, former columnist – Bombay Times, former features writer – The Metropolis on Saturday, former features writer – Saturday Times, Times Of India and has written guest columns, contributions and features for many more national and international newspapers and magazines.

He is quoted regularly and extensively in various media – pri nt and electronic on fashion, style, skincare, hair, grooming and etiquette.

He is currently working on books on men’s style, grooming and etiquette.

He is Editor & Director, Pacific Area Travel Writers Association (PATWA) an affiliate of the UNWTO (United Nations World Tourism Organisation) and looks after the prestigious PATWA International Travel Awards held annually at ITB, Berlin.

He is the Co – Founder and Chief Of Operations of two other start-up companies: Valley View Organic Orchard & Farmstay LLP and You Can Dance! Dance Wellness.

Yatan started India’s first Image management, corporate grooming and fashion consultancy company, Y&E Consultancy & Services in 1995, which boasts of working with the country’s leading hotels, airlines, banks, hospitals and other service sector companies.

In his spare time, he does photography and is an organic farmer & animal lover.