Wikipedia Draft:TheDLine

Independently owned apparel and lifestyle brand supporting the sports teams of the '''City of Detroit! '''They pay homage to the assembly line, which was founded by Henry Ford in Detroit, as well as the blue collar workforce that made this city great! 'TheDLine ' is also synonymous with playing great defense and winning championships!

They pride themselves on giving their fans quality products and a great experience, while rooting for the city and teams that they love most.

History
TheDLine was created on Opening Day in 2015 as a way to document the fandom of Detroit sports, via social media @thedetroitline (Instagram, Twitter, Facebook and TikTok)

Since then, TheDLine has grown its following not only within the Metro-Detroit area, but Nationwide as many transplant Detroiters have found TheDLine is an avenue to consume organic content related to their hometown.

Over the years, TheDLine has garnered much attention from their unique campaigns and designs that appear on apparel and sold at their online shop TheDLine.com

The three most notable campaigns that have gone viral are #SecondDeck, #SellTheTeam and #DetroitRams


 * 1) SecondDeck

When the Tigers were playing against the Minnesota Twins on September 20, 2016 James McCann hit an unbelievable home run. The ball traveled all the way into the second deck of seats at Target Field. In this game, McCann was the designated hitter for the first time in his career. This home run gave the Tigers a 6-0 lead as McCann drove in three runs in the top of the sixth. As McCann rounded the bases, Rod Allen blurted out the words “Second Deck” in between Mario Impemba’s description of the event. Once the phrase was uttered, it was only time before the guys at Detroit’s sports radio 97.1 The Ticket grabbed ahold of the phrase. And, they haven’t let it go. TheDLine quickly designed a graphic and printed t-shirts for its fans to have a chuckle with. Local Detroit celebrities joined in on the campaign, which lasted the rest of the 2016 season and into the 2017 season.


 * 1) SellTheTeam

On November 22, 1963, the same day President John F. Kennedy was shot in Dallas, William Clay Ford bought the Detroit Lions football franchise. Since then, the team has only one a single playoff game and have seen hall-of-fame players Barry Sanders and Calvin Johnson retire early. The fans have been fed up for years and have routinely wore paper bags over their heads for the embarrassment fans have felt to be cheering for the team. It all came to a boiling point on December 15, 2019 when fans of TheDLine showed up a game wearing "Sell The Team" t-shirts and displayed a large banner calling for ownership to sell the franchise. The banner even graced the front page of The Detroit News

On January 31, 2021 Detroit Lions Quarterback Matthew Stafford was traded to the LA Rams for two First Round picks. Stafford became a fan favorite in Detroit after playing 12 seasons for the Lions. Stafford was drafted #1 overall in the 2009 NFL Draft and he was supposed to bring a championship to Detroit. Not only did that not happen, most fans believe that Stafford wasn't surrounded by a championship roster and that ownership had failed another future Hall-of-Fame player. Although Stafford was now playing in LA, many fans continued to cheer for him because they believed he had the skills to carry a team to a Super Bowl. This was also a way for fans of the Lions to connect with a team that was successful, as well as prove that ownership has always been the one to blame. Stafford led the LA Rams to a division title and #DetroitRams was born. TheDLine created merchandise for Lions/Stafford supporters to cheer on his playoff run, which was available at two physical locations, as well as online. A TikTok video that was taken by TheDLine, which featured #DetroitRams apparel went viral on all social media platforms and amassed 2.2 Million views on Twitter and was featured in numerous articles. This campaign was even celebrated by many celebrities. #DetroitRams came to a crescendo on February 13, 2022 when Matthew Stafford led the LA Rams to a win in Super Bowl LIV and the Lions/Stafford fans were finally vindicated.
 * 1) DetroitRams

External links[edit]

 * Official website